Delivery Customers in Your Rewards Program with Uber Direct + Appfront
End anonymous delivery orders. When customers order delivery through your branded channels, they automatically join your loyalty program — earning points, redeeming rewards, and coming back for more.
How Delivery Loyalty Works
When a guest places a delivery order through your Appfront-powered site or app, they create an account and automatically enroll in your rewards program. Every delivery order earns points. Points work across all channels — delivery, pickup, and in-store. No separate programs, no fragmented data.
Turn Delivery Customers Into Loyal Regulars
Automatic Enrollment
Every delivery customer who orders through your channels is automatically enrolled in your rewards program. No extra steps, no barriers.
Cross-Channel Points
Points earned on delivery orders can be redeemed in-store, on pickup, or on the next delivery. One unified balance across every channel.
Personalized Delivery Offers
Send targeted promotions to delivery-preferred customers. Free delivery rewards, bonus points on delivery, and delivery-exclusive menu items.
Visit Tracking Across Channels
See every customer interaction — delivery, pickup, in-store — in one profile. Understand frequency, preferences, and lifetime value per guest.
Re-Engagement Campaigns
Identify delivery customers who haven't ordered recently. Send them personalized win-back offers with bonus points or free delivery to bring them back.
Tiered Rewards
Create VIP tiers for your most frequent delivery customers. Higher tiers earn faster, unlock exclusive perks, and feel valued.
Why Loyalty Changes Delivery
End Anonymous Orders
On marketplaces, delivery customers are invisible. With Appfront, every delivery order is tied to a known customer with a profile and history.
Increase Repeat Orders
Customers with active rewards accounts order 3-5x more frequently. Give delivery guests a reason to come back to YOUR channels.
Drive Channel Migration
Delivery customers who join your rewards program start ordering pickup and dine-in too. Loyalty bridges channels and increases total spend.
Build Real Customer Data
Every rewards member gives you actionable data — order history, preferences, frequency, spend patterns. Power smarter marketing with real insights.
Frequently Asked Questions
Yes. When customers order delivery through your branded Appfront channels, they automatically earn loyalty points on every order. Unlike marketplace orders where you have no guest data, Appfront captures the customer identity and ties every delivery order to their rewards account.
Yes. Appfront provides a unified loyalty program across all channels. A customer can earn points on a delivery order and redeem them on their next in-store visit, or vice versa. One account, one balance, every channel.
Enrollment happens naturally during the ordering process. When a guest places their first delivery order through your Appfront site or app, they create an account and are automatically enrolled in your rewards program. No extra steps, no friction.
Absolutely. You can create delivery-only rewards, free delivery promotions, bonus points on delivery orders, and targeted offers for customers who primarily order delivery. Appfront's AI can also identify delivery-preferred customers and send them personalized offers.
On marketplaces, delivery customers are anonymous — you never know who they are or how to bring them back. With Appfront + Uber Direct, every delivery customer has a profile, a rewards balance, and a reason to order from you again. This turns one-time delivery orders into repeat customers.