As summer draws to a close, restaurant operators have a unique opportunity to use creative marketing strategies to increase engagement and sales.
Here are a few that can help restaurants end the season on a high note.
1. Offer Seasonal Desserts and Drinks: Adding limited-time summer-inspired desserts and drinks can increase sales by up to 30%. Customers are drawn to exclusive items that make the season memorable.
2. Host an End-of-Summer Event: Events and themed promotions create buzz and foot traffic. Studies show that restaurants hosting events can experience a 25-40% increase in customer visits. Consider live music nights, patio parties, or “goodbye summer” brunches..
3. Launch Targeted Facebook Ads: Targeted ads with seasonal offers can yield high returns. Facebook ads with location-based targeting have 30% higher engagement rates, making them a smart investment for promoting seasonal deals.
4. Collaborate with Local Businesses: Partnering with local shops for cross-promotions can expand your reach. Restaurants collaborating with other businesses see a 15-20% rise in new customers through these partnerships..
5. Introduce Flash Deals and Loyalty Perks: Offering time-sensitive discounts or loyalty rewards, like “double points” on certain days, can drive immediate sales and build customer loyalty. Flash deals increase revenue by up to 40% during peak promotional periods.
With these targeted end-of-summer marketing ideas, restaurants can maximize the season's closing weeks while setting the stage for a successful transition into fall.
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It is expected that global revenue from online food ordering will reach 1.22 trillion this year. Therefore, a restaurant's online presence is as important as the physical ambiance, service, and food quality.