Our best tips for busy restaurant owners who want to get more traffic from Google. In today’s digital age, having a strong online presence is crucial for restaurants aiming to attract more customers and increase sales. Search Engine Optimization (SEO) plays a pivotal role in ensuring your restaurant appears prominentl
SEO - is how you get your restaurant to the top of your local search results. SEO involves optimizing your online content so that search engines like Google can easily find and rank your website. For restaurants, this means ensuring that your establishment appears at the top of the results.
After many years of research and conversations with specialists across various industries,
We've identified a few quick and easy wins you can implement today to ensure your business is properly indexed and ranked by Google.
In today’s digital ecosystem, many restaurant websites are fragmented across multiple platforms, third-party services, and disconnected pages. This often creates “broken” funnels—disjointed user journeys that negatively affect your online performance and SEO score.
A common issue is linking out to external pages for essential services like:
To provide a seamless online experience and ensure proper indexing by search engines, all customer-facing links should stay within your branded domain. This keeps your traffic, SEO authority, and analytics fully integrated.
The solution is easy!
Use dedicated subdomains (e.g., order.yourrestaurant.com) rather than third-party URLs. Ideally, your tech stack should support all these services under one platform—so your brand remains consistent, your user experience is smooth, and your SEO impact is maximized.
Make sure your Google My Business profile is filled out with as much accurate and detailed information as possible about your restaurant.
The more complete your profile is—photos, hours, menus, descriptions, categories, and contact info—the more likely it is to attract clicks on your business listing and website.
And here’s the key: Google rewards engagement. When users click on your listing, Google sees it as a signal of relevance and quality—so they’ll send even more traffic your way.
Another important piece: "Store Locator"
You can probably do it yourself but your might just want to use one of the store locator services our there that covers the following point:
1. Add a Map to Your Website
The best way to ensure your location is properly represented is by using a store locator service that integrates with Google Maps. This helps customers find you easily and improves your local SEO.
2. Embed a Map on Your Site
Visually displaying your location with an embedded map builds trust and helps users navigate your site more intuitively.
3. Provide Navigation Directions
Enhance the user experience by integrating navigation links with Google Maps or Waze, allowing customers to get directions to your location with a single click.
Want better visibility on Google? You need more customers to leave reviews for your restaurant.
Let’s break it down:
If you’re handling 200 orders a day, across 30 days a month, that’s a Total Addressable Market (TAM) of 6,000 potential reviews per month!
Sounds easy, right? All you need is a reliable system to convert those orders into reviews. The most effective way to do this is by using an automated follow-up system that prompts each customer to leave a review shortly after placing an order.
You don’t want every customer review—only the positive ones. To ensure that, you’ll need a smart filtering system that gathers feedback and funnels only satisfied customers to your Google Review page.
This approach ensures that your public-facing reviews reflect your best customer experiences, while still capturing private feedback from all customers to help you improve.
Our chefs are cooking a specials deal for you.
Check your email - One of reps will get back to you asap to schedule a demo.
Or click HERE to schedule a time
Discover how Appfront customers are maximizing revenue and elevating guest engagement with effective strategies this Valentine's Day weekend.
Ask yourself: Is your mobile ordering experience so good that your customers instinctively return to it? For too many restaurants, the answer is no. And that’s a problem.
This article explores the top five features your digital ordering system needs to deliver convenience, efficiency, and exceptional customer experiences.