“We needed a powerful marketing engine, combined with a flexible rewards program and a fully customized branded app that emphasizes our brand identity — all in one place.”
The Challenge
PLNT Burger is a plant-based fast-casual brand on a mission to make delicious, sustainable food accessible to everyone. As the brand grew, they needed a digital platform that could keep up — one that felt like their brand, not a generic off-the-shelf solution.
They were looking for a single platform to handle everything: a custom-branded mobile app, a rewards program that actually drives repeat visits, seamless guest ordering across pickup, delivery, and catering, and marketing tools that connect it all together with measurable ROI.
What’s Your
Global Impact?
Every PLNT Burger order makes a difference. The app tracks each guest’s personal environmental footprint — CO₂ saved, water conserved, land preserved — turning every meal into a measurable act of impact. It’s loyalty that goes beyond points.
Why Appfront
For PLNT Burger CEO Chris Treloar, the decision came down to one thing: flexibility without fragmentation. Rather than stitching together multiple vendors for ordering, loyalty, marketing, and analytics, Appfront offered everything in one place — with full customization.
Custom Branded Mobile App
PLNT Burger's mobile app isn't just an ordering tool — it's the front door to their entire digital guest experience. Built on Appfront, the app is fully branded to PLNT Burger's look and feel, giving guests a native experience that feels like it was built in-house.
From the moment a guest opens the app, they see PLNT Burger's branding, menu, and personality — not a third-party platform. That consistency builds trust and keeps guests coming back.
Rewards Program That Drives Repeat Visits
PLNT Burger's rewards program runs on a bank-style points system — guests earn points on every purchase and redeem them for rewards that actually matter. But points are just the beginning.
The program also tracks global impact metrics, tying every order to the environmental difference guests are making by choosing plant-based. It's a rewards program that aligns with PLNT Burger's mission and gives guests one more reason to feel good about their purchase.
Referral Program Results
- PLNT Burger launched a built-in referral program through their Appfront-powered app
- Referral signups increased 27% month-over-month for three consecutive months after launch
- The program runs natively inside the app — no extra tools, no friction for guests
Guest Ordering — Pickup, Delivery & Catering
Guests can order however they want: pickup, delivery, or catering — all from a single, connected platform. There's no jumping between apps or systems. Whether a guest is grabbing lunch for one or ordering catering for a company event, the experience is seamless.
Because ordering is connected to loyalty and marketing, every transaction feeds back into the guest profile. PLNT Burger knows who their guests are, what they order, and how often they come back — which powers smarter marketing decisions.
Omnichannel Marketing with Real ROI
With Appfront's Marketing PRO+, PLNT Burger runs targeted campaigns across SMS, email, and push notifications — all from one dashboard. Whether they're launching a new menu item, running a limited-time promotion, or re-engaging lapsed guests, every campaign is connected to real transaction data.
That means PLNT Burger can see exactly which campaigns drive orders and revenue — not just clicks and opens. It's marketing with measurable ROI, not guesswork.
Everything Connected in One Place
The real power of Appfront for PLNT Burger isn't any single feature — it's that everything works together. The mobile app feeds the rewards program. Ordering data powers marketing segments. Campaign performance ties back to actual revenue. Guest profiles get richer with every interaction.
Instead of managing five different vendor relationships and hoping the data syncs, PLNT Burger has one platform, one dashboard, and one partner that handles it all.
“We don't have to compromise on our brand or settle for a one-size-fits-all solution. Appfront lets us build exactly what we need.”
Results at a Glance
- +29.1% average ticket growth — higher spend per guest across channels
- +44.5% unique visitors — more new guests discovering PLNT Burger digitally
- +71% email subscribers — rapid growth of their owned marketing audience
- +51% SMS subscribers — building a high-engagement mobile channel
- +22% recurring revenue — loyal guests coming back and spending more
- +27% MoM referral signups for 3 consecutive months after referral program launch