The Power of Personal Branding: How to Build a Reputation That Lasts

Your brand is about human connection, aspiration and being a part of something that matters. You must know your customers, tell them your story, and communicate with them in a personal way. Remember the first days of your business, spending all those many hours at the restaurant, trying to figure out how to improve? What would be the one thing that’ll make your food and experience so unique that word will spread by itself to your customers?

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The only way to succeed – to actually know what food and experience will resonate with your customer – is by listening to your customers’ feedback while constantly improving the product and operations.

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The only way to do it at scale is by using the right technology

Your business has started to grow, you’ve managed through the first few years…you’ve made it. You already have a small but loyal community of people that love your food, your brand, and the atmosphere – and are coming back to your restaurant on a regular basis, no matter if it’s daily, weekly or monthly (actually it does but this is another discussion). But you’re no longer physically there at the store. Your operation is just about too small to allow the hiring on of more support staff, but too big where your focus is now on building processes and improving your business. This is the time when you need help. You need technology on your side.

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Grow Your Revenues Using Smart Insights

Using the right technology, like Data Front - powered by AppFront, you’ll be able to collect all of your business's data (from your POS, online ordering site, social networks, and more) and connect everything into one unified data center. "I’m just trying to serve food. I’m a restauranteur, not a computer science engineer!" you’re probably telling yourself now. And you’re right! The thing is that once you have 1,000, 5,000, and 10,000 customers, maintaining a relationship with clients becomes even harder. And in today's digital world, it's even more difficult to maintain individual and unique relationships via so many channels.

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Imagine you had a data scientist, a developer and marketing specialist, in-house

Using Appfront's platform you will now be able to capture your customers’ interactions, behaviors and habits and connect everything into one single data center, allowing you to analyze the data in order to send the right personal message at the best time through the most efficient online channel.

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The big guys are already in the game.

While Dominos Pizza now claims it is more a tech company than a food company (Forbes), and McDonald’s has bought a tech company to stay personalized (TechCrunch), Appfront is the affordable solution to small-medium restaurants and we're on a mission to level the playing field and provide the same revolutionary technology to every restaurant.

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For more information and to learn how you can stay in the game - shoot us a message at contact@appfront.ai

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